Do you care about your customer, your brand or both?

May 1st, 2009 by Anitale

Here are some thoughts on customer care, triggered by a bad experience that happened to me.
Customer care includes technical support, several kind of inquiries, shipping statuses, billing, feedback and much more. Customer care can literally make or break your business. Of course, the type of customer care your Website offers depends on the product or service you sell. Satisfy and help the customer before and after the sale/service and you will attract new customers to your website, and keep them coming back for more.

So, that leads me to…
…that bad experience I had with Eurostar. Couldn’t buy my ticket online because one of the address lines didn’t accept my address or any other address. Without address no ticket. And you know, if you don’t buy your ticket way in advance you can pay 5 times the price.
So I decided to call the Customer Care: A robot told me, that the number is no longer valid and gave me another one. The other number does not work at all.
There is that option to send an email. But you know how that ends. You will get an answer when the cheapest ticket is no longer available.
Since I am a twitter user I twitted a big HELP! No reaction. I thought a big company like Eurostar would perhaps track their name. But it seems that I am wrong.
And I kind of understand why they don’t track their name.
There is only one train going from Paris to London. That means there is no competitor. Flying is not an option. It would take so much longer and is more expensive.

Lucky Eurostar!

But what if there would be a competitor?
What if my tweets would have an influence on my followers and their followers?
What if all these people would turn to the competitor?

Customer Care means they should care about what people say.
Every company holds a statistic about incoming complaints. But most of the time people do not complain that way.
They complain on their blog, twitter, in their online community. That’s how they spread their discontent.
And so many companies can’t afford to destroy their brand’s reputation.

To make it short, I would have liked to get feedback and help. Lucky Eurostar! No competitor and I have very few followers on twitter.

I had to buy my ticket on my old Eurostar account. That means my billing address (that I couldn’t change) is my old address in Paris and I had to pay the ticket in Euro. Which means I’ll have to pay a percentage on my Visa card purchase.

Bye bye old template and welcome to my new one

March 4th, 2009 by Anitale

photo-1161Over the last few months I was unable to post pictures on my blog and I couldn’t figure out why.
So I just stopped posting.
It’s easy to stop posting when you have all the other tools like Facebook, twitter and Flickr. You keep your friends up to date every hour.

But right now I need more. I MOVED to San Francisco. I have so many things to say. I need to organize again my thoughts. Twitter is a chaos of micro thoughts and Facebook became a birthday reminder and Flickr, honestly, I use Flickr to stock my pictures. I trust them. I have several discs that already died with my whole life on it. (By the way I’m wondering how many discs I need to keep my files and life save) Like I said I had this picture problem on my blog and I lost all the photos I’ve ever posted. So I started filling my Flickr account. I definitely will continue doing it… you never know.
But I need to keep telling my story around a picture. And my blog is the right place for it.

So this picture shows my kitchen.